Zenith is a part of the luxury goods concern LVMH Moët Hennessy - Louis Vuitton SE (LVMH), nestled in between TAG Heuer and Hublot. Zenith watches are meant for the young at heart who have an appreciation for tradition, high-quality in-house work, and innovative technology. Movements developed and produced in-house are even featured in some of the Elite collection's introductory models.